Videos play an integral role as part of the online marketing strategy. While content creation and optimization for search engines is vital, publishing videos on renowned video sharing sites like YouTube is an important part of Search Engine Optimization (SEO).
There are key factors that must be taken into account as part of the SEO efforts for YouTube.

Title tags and description

Titles and descriptive text must incorporate relevant and short keyword phrase. Ideally, the description must include keywords as well as their variations. The description should be precise, concise and clear. The ideal length would be 2-3 sentences. Adding a URL link to the video right above the video is a good idea as sometimes the video description may not show up due to the layout of the site.

Tags

Keyword tags are always used in SEO. The same tags need to be used when you upload your videos to YouTube to enable the linking process. Using tags, your video shows up as a ‘related video’ and this helps you draw user attention while they are watching other videos on the site.

Popularity

The popularity of your video is determined through the number of views it gets in a time period of 24-48 hours. By default, YouTube prefers ranking videos according to their popularity. Users are the best judges of video quality. So, a video that has a professional look and feel will definitely make the final cut. ‘Most viewed today’ videos is an elite placement that all business must get to as it can work wonders for your business.

Linking

Links that connect other websites to your site or video (inbound links) have been used extensively as part of the backlinking process in SEO. Backlinking or reciprocal linking along with embedding using the YouTube Insights feature guarantees higher ranking in the Search Engine Results Pages (SERPs). Establishing contacts with blogs and forums who like a particular video that is similar to yours will help you embed or link to them. You can find similar video by viewing the information in the “Statistics and Data” link below the video.

Ratings

Positive feedback and higher ratings are critical determinants for successful video optimization. Pitching the video through other popular social networking sites like Twitter, Facebook and LinkedIn helps you connect with friends and other users to enhance your ratings. Besides, family and friends are authentic sources of traffic that will help you promote your video.

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Fact #1: The cost of a complete website redesign has dramatically decreased.

The widespread use of cost-effective content management systems such as WordPress, Joomla, Drupal, etc. have made it possible to get a stunning new website professionally designed (including training and post-installation services) for less than $5,000.00. It is important to have a plan in place to keep your site updated with the types of features and functionality that reach out and grab your customers and keep them coming back for more!

Fact #2: You don’t get the guy who built the restaurant to cook the food!

The Chef knows the local cuisine, what to serve, and even how the menu is laid out. The construction crew is long gone when the doors open. So why do most of the companies employ a “Web Guy” who has no marketing or industry specific experience? My first (and most significant) tip is to hire someone with experience in your industry

Here are six redesign tips from an industry insider who knows how to cook up a marketing meal that your customers will eat up!

1. Make your goal to convert visitors to leads.

Website redesigns are done to improve your business and superficial adjustments are not the only way to make your website look more attractive. Knowing your ultimate goal goes a long way in creating a website that truly meets your business needs: visitors, leads and customers. All efforts should be focused on helping you reach your business targets. These help you focus on results rather than cosmetic adjustments to your website.

2. Take inventory of your assets, then protect them.

Improperly designed websites have a negative effect on your search engine ranking. Many website redesigns have resulted in poor marketing and decreased sales for the business. Existing websites, good or bad, have their own market value gained from assets you have built up. Each website has its own assets that convert leads into customers. The important thing is to identify what is working (great content, keywords you rank for, inbound links to individual pages, conversion tools) and incorporate it into the website redesign. Note: Many “web design experts” get this stuff wrong. They are design experts, not Internet marketing experts.

3. Create an ongoing content building strategy.

More content means more information that helps to increase interest and visitors which translates into a more dynamic business. A content- rich website will outperform a 10 page website 9 out of ten times. Bigger websites also translate to better traffic. Getting your website updated with content helps increase interest and buzz. Hint: Blogging makes creating content easy, but read this before attempting!

4. Enable conversion experiments.

Constant and conscientious efforts to improve the quality of your conversion tools are the secret to increasing your conversion rate and number of leads from your website. Landing page development can be a good way of improving traffic dramatically. Getting the service of an IT or website professional can be expensive and does not allow businesses to become more creative and independent in charting their website redesign efforts. Getting software that edits content and build landing pages can go a long way in helping you develop a better website. Check out our Joomla, WordPress or Drupal websites for examples.

5. Include a blog, RSS feed, landing pages, and most importantly, an SEO strategy.

The secret to a successful website is to fully utilize all the above techniques. These are inexpensive and highly effective. Creating a blog helps you generate more content for your website and helps you interact or develop a better relationship with your customers. RSS allows some content from your website to be automatically pushed out to other websites and people, increasing the reach of your content. Landing pages are critical to actually get value out of your traffic. SEO is the single most important tool in your marketing tool box PERIOD.

6. Measure your Metrics: Visitors and leads.

Finally, develop a system that regularly assesses the actual number of visitors and conversions. These figures give an objective way of measuring your website redesign efforts. Improving numbers show that changes have a positive effect on the business while dwindling traffic means that it’s time to return to the old drawing board.

For more information on how you can get your site professionally redesigned, contact Glen @ 1.888.501.7363 or 416.949.4536 (direct). Don’t be shy, help improve your business with a free phone consultation!

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Get Social Media assistance now.

Smart Search offers a complete solution that will manage your Social Media Marketing completely at the fraction of the cost to hire.

With Smart Search Media, local Online marketing becomes one of your biggest assets! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers and local Internet marketing gives you ROI and tracking information that mailers and phone book ads can only dream of.

Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.

With Smart Search Media, local Online marketing is a breeze! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers.

Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 51% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.

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