Building Powerful Marketing Campaigns

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Search Engine Optimization

Pay Per Click (SEM)

Local Maps Optimization

Search Engine Marketing (SEM) or Pay Per Click places your business in front of searchers that are willing to pay for the goods and services you offer. Without SEM, businesses generally only show up in search results when someone searches for their business name. That’s great for people who already know who you are and what you sell but that’s not enough for most businesses.

The Smart Search Media Internet Marketing process uses “data driven decision making” to gain maximum results for our clients and has these 3 steps:

STEP 1 - Planning and Development: Ensure that a website property is results oriented and converts visitors based upon the primary goal. We review the creative components of your website, ensuring that your brand is properly blended within the website, as well as emphasize the main objective or goal conversion.

STEP 2 - Marketing and Promotion: Choose traffic building services that will send relevant visitors to your site and win new business. These include both natural and paid for rankings, as well as social media, email marketing and videos.

STEP 3 - Measurement and Tracking: Measure the activity of your visitors, marketing initiatives and conducting tests to make continual improvements to all aspects of your website property and marketing strategies. This process is known as “data-driven decision making” and it is the life-force behind the Smart Search Media Corp. Internet Marketing process.

Our Internet Marketing process is ongoing and proactive – The SMART Plan
By sending targeted traffic to a conversion focused website and measuring every aspect for improvement, we can gain maximum results.

It is this process that results in great success for our clients and the reason why our clients stick with us. Successful clients are long-term clients!

Marketing & Promotion
Organic Optimization aims for high natural rankings at major search engines on a local basis, however users are expected to search for executive suites with the location qualifier “”. It can take a few months for your website to be fully indexed at the major search engines before natural rankings occur. We will also focus on getting you positioned in the Goggle local listings on an ongoing basis.
Pay Per Click Marketing from Google Adwords will drive traffic to the website immediately and a campaign would focus on the Charlotte area, like the SEO, we expect to attract a global audience searching for “”.

Measurement & Tracking
By tracking visitor activity we can determine which campaigns and keywords are the most effective and what website changes are needed to increase conversion. Google Analytics provides the analytical data while phone call data and email leads are collected by other programs. We test various elements of the website for maximum lead conversion. The 2 hours of Analytics Consulting + 4 hours of site improvement per month helps produce Data Driven Decision Making and is included in the monthly fee.