You need senior-level strategic guidance to develop and execute a marketing
plan that generates results. That’s exactly what our Fractional Chief Marketing
Officers (CMOs) provide, though a flexible and cost-effective fractional model.
Your Marketri Fractional CMO leads a comprehensive fractional marketing program that combines strategy, execution, and the analytics it takes to know what’s working well and what to tweak to optimize your ROI.
If your marketing function isn’t driving the growth you’re looking for, our
Fractional CMOs can help. Marketri Fractional CMOs have the experience and
know-how to turn an underperforming marketing function into a true growth
driver, unlocking your growth potential.
We’ll transform your marketing function by assessing your current state, defining
your ideal future state, And recommending the optimal structure for your
marketing team, including the right mix of strategists and tactical experts to create
and execute a strategic marketing plan that delivers results. Your Fractional CMO
will also recommend and help you implement the technologies it takes to scale,
measure, and optimize your marketing, and create the processes and procedures
that enable your in-house team to operate with urgency and accountability.
There’s no overstating the importance of a data-
driven strategic marketing plan in driving aggressive,
predictable growth. This informative guide explains
why you need a strategic marketing plan, the various
types of plans, the most essential elements, and what
to expect of the planning process.
The Fractional CMO Fake-Out: How to Spot an Unqualified CMO
In some areas of life, it’s OK to “fake it till you make it.” There’s no harm in pretending you’re…
You Need Your CMO to Think Like a CEO: My First-Hand Insights on Achieving Better Marketing Results
As both the head of a fractional marketing agency and a Fractional Chief Marketing Officer (CMO), I wear two distinctly…
