Failure…The Road To Success?
How Fast Can You Fail?
Somehow, as business owners, many of us have picked up a skewed vision of the path to success. Plotted on a graph, it looks like a wavy line, more or less headed up and to the right. Truth is, entrepreneurs know that line circles back on itself, dips and rises wildly, and after untangling itself from a massive knot, heads north east on that graph.
In desensitization therapy, psychologists expose a patient with a phobia to measured doses of whatever it is they fear. Eventually, the fear is overcome. The two biggest fears entrepreneurs face are fear of failure and fear of success. Fear of failure’s easier to beat, because it’s easier to create a failure to expose yourself to – and survive – than it is to orchestrate desensitizing yourself to the ‘terror’ inherent in success.
WHAT’S The Key?
The key: seeing that you can fail, then pick up the pieces and keep going without collapsing and quitting. It’s martial arts stuff – the core of perseverance that dictates “knock down seven times, stand up eight.”
The idea is not randomly, purposefully doing a crash and burn. It is more to create room for more, and more creative ideas. An upsurge in quantity and quality of initiatives is far more likely to yield wins than sticking to the same old, same old because you dare not venture forth into the unknown.
To fly or fail effectively, you must learn to assess without emotion. Each new endeavour must be evaluated: What worked? What didn’t work so well? What should we change for next time?
Take the calculated risk. Go boldly where you have not gone before. Then evaluate your results ruthlessly. The faster you fail, the faster you learn what will fly in your business.
Contact Glen Rostie at Smart Search Media for a complimentary consultation on how to improve your Business Profile, On-line Marketing or would like to Monetize your site properly. With over 15 years experience in successfully marketing businesses Globally. Glen is your trusted source for On-line Marketing information.
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