Google places, commonly known as Google Local, is the section in the Google search engine that appears when a local search is done.
The Google Local section consists of 1, 3, or 7 business listings relevant to the keywords that are typed in the Google search box. Google determines which listings show up in this pack of listings by applying a secret mathematical formula commonly known as the Google Local Algorithm. This algorithm is made up of thousands of variables. In order for your listing to appear it needs to exceed the variables of the listings competing for the same keywords in your area.
Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.
With Smart Search Media, local Online marketing is a breeze! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers.
Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 51% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.
Contact us today and start getting business through Google!