Channels for generating more traffic are ongoing and that means your work is never done. Nevertheless, there is another way you can attract more visitors to your site that you might’ve overlooked. That is adding your website to Google’s recently launched Google My Business service and it’s something you can do today, and then check off your list.
What is Google My Business?
Have you ever wondered why some businesses you search for are featured in a high-visibility panel that lists their information, right next to the regular search engine results? This isn’t anything to do with paying Google through their PPC AdWords service. Instead, it’s a result of being on Google My Business. Google My Business is Google’s new local listing platform replacing Google + and Google Places. Google My Business enables you to connect directly with your customers. Due to the unparalleled reach of Google and their services, plugging into the My Business network means your customers and clients can now find you more easily through Search and Maps.
We all know the importance of being ranked prominently in the Google search engine. It’s by far the most popular search engine out there today. Depending on who you ask Google has between 70% and 89% of the global search engine market share – something that isn’t predicted to decline anytime soon.
What Happened to Google Places?
Google My Business is the replacement service for Google Places for Business. It’s a key part of their attempt to simplify the process of harnessing the power of the Google suite of tools to get more traffic to your business. This means that AdWords, Insights, Google+, Maps and Search are all closely tied into My Business, making it easier to use and more powerful than its predecessor.
Benefits of Being on Google My Business
Once you’ve been included in the service, your most important info will be on display right away, with the rest of your content only a click away from those searching for you. You’ll still be listed in the regular search engine results, but now you’ll also take over the right-hand column, giving you even more exposure.
Put Your Business on the Map
Google Maps is accessed on over half of all smartphones in the US.
Therefore, it’s vital that your business is listed on the Google Maps platform.
Google My Business gives you an easy way to verify your business and get it added to Google Maps. Now your customers and clients can find their way to you much more easily. They’ll also be able to view information about your business and check out your ratings and reviews.
Display More Useful Information
Once Smart Search Media helps you take the necessary steps to complete the integration process, useful information about your business will be readily displayed on Search and Maps. As Google is fully committed to the mobile revolution, your listings will be as easy to access on smartphones and tablets as they are on notebooks and desktops. Your audience will see the same information as they switch devices, delivering a consistent user experience before they even get to your website.
Contact us to get started!