In conjunction with Listen Up! Talk Radio – Smart Search Media is pleased to announce our Live Radio/Video Online Podcasting Service.
Why host your own Podcast?
It’s hard to argue against someone who hosts their own show, and knows what they are talking about on a particular subject. A podcast helps bring credibility to your authority in ways that few other options can. What’s more, you can generate revenue and drive traffic to your business model while creating a sizable social media following.
You may have heard of this term, but didn’t know exactly what it was. Very simply, authority marketing is setting yourself up as an authority, and using your reputation as an authority to market your brand and products. But how do you establish yourself as an authority? How do you distinguish yourself from others who want to be considered experts in your field?
Why Establish Yourself As an Authority?
You may be wondering why you should even bother to establish yourself as an authority. The reason is fairly simple. If you’re the expert that everyone goes to, it’s hard to compete against you. In essence, you have a lock on whatever it is you’re offering. By establishing yourself as the go-to person, you’ve eliminated the competition.
Establishing Yourself as an Authority!
Believe it or not, there are ways to establish yourself as an authority. You may tweet, have a Facebook page, have a video, have a book, or get interviewed on podcasts and social media. But the best way to establish yourself as an authority is to host a podcast on the subject that you wish to be an authority on.
It’s much easier to establish yourself online than in the past. It used to be that if you wanted to be on radio or TV, you had to go to school, take an internship and hope to work hard in order to get your chance. With the advent of the internet, every single person has the exact same ability to voice their message heard from their soapbox. Whether you are a celebrity, or a start up, you have the same amount of tools available to you to broadcast yourself and your message to the online world. How you do it, depends on you and your content. Remember, content is king on the internet!
How to Decide What to Podcast about?
Hosting your own show may seem like a daunting task, but it doesn’t have to be. Chances are that you already have quite a bit of content and marketing material that with some editing, will yield a fair amount of information for your business. Another way to proceed is to ask the people who are interested in your topics to fill out a questionnaire. Often, they will tell you what interests them the most. By identifying these interests, you can determine what will make the best subject to establish yourself as an expert.
Your business works better when you attach yourself to those who support or sponsor your product or service, and vice versa. By attaching your business to like belief systems, you can profile their message on your podcast, and joint venture with their networks. This is a great valued added advantage to the sponsors you will attract wanting to attach themselves to your following.
If you enjoy talking to people, interviewing podcasting can be a whole lot of fun, and it opens the door to meeting interesting people and celebrities you want to talk to. This is a great way to talk about your guest’s passions, and attach yourself to them in an altruistic manner.
Podcast Package # 1 – The Stand Alone
One 15 minute Podcast – $200.00
- You are our guest. We edify you, and your business.
- We talk about how to highlight your product or service.
Podcast Package # 2 – The Host
Four 15 minute Podcasts – $600.00
- You are now hosting your own show.
- Inclusive of edited finished product, a co-host, posting
- Owning your own content
- Publishing on Listen Up! Talk Radio
Podcast Package # 3 – The Premium
Same as above – $1000.00
- PLUS: SEO optimization
- Social Media profile creation (post & tweet podcast…etc.)
- YouTube Channel Creation & Broadcast
- Video streaming
Podcast Package # 4 – The Deluxe
Turn Key Start-Up Package $3,000
- We create your Website
- Social Media
- Podcast – After $150.00
- Complimentary Workshops tickets to “Host Your Own Podcast”
- SEO implementation
Bonus for signing up to any of the above packages…
Same as Packages 1 & 2:
PLUS: 2 tickets to our Podcast Workshop which will share:
- How to grow your network
- How to invite guests on your show
- How to promote your product/service effectively
- How to create your brand utilizing social media
- How to attract sponsors and partners