Video optimization for B2B Marketing
Videos play an integral role as part of the online marketing strategy. While content creation and optimization for search engines is vital, publishing videos on renowned video sharing sites like YouTube is an important part of Search Engine Optimization (SEO).
There are key factors that must be taken into account as part of the SEO efforts for YouTube.
Title tags and description
Titles and descriptive text must incorporate relevant and short keyword phrase. Ideally, the description must include keywords as well as their variations. The description should be precise, concise and clear. The ideal length would be 2-3 sentences. Adding a URL link to the video right above the video is a good idea as sometimes the video description may not show up due to the layout of the site.
Keyword tags are always used in SEO. The same tags need to be used when you upload your videos to YouTube to enable the linking process. Using tags, your video shows up as a related video and this helps you draw user attention while they are watching other videos on the site.
The popularity of your video is determined through the number of views it gets in a time period of 24-48 hours. By default, YouTube prefers ranking videos according to their popularity. Users are the best judges of video quality. So, a video that has a professional look and feel will definitely make the final cut.Most viewed today videos is an elite placement that all business must get to as it can work wonders for your business.
Links that connect other websites to your site or video (inbound links) have been used extensively as part of the backlinking process in SEO. Backlinking or reciprocal linking along with embedding using the YouTube Insights feature guarantees higher ranking in the Search Engine Results Pages (SERPs). Establishing contacts with blogs and forums who like a particular video that is similar to yours will help you embed or link to them. You can find similar video by viewing the information in the “Statistics and Data” link below the video.
Positive feedback and higher ratings are critical determinants for successful video optimization. Pitching the video through other popular social networking sites like Twitter, Facebook and LinkedIn helps you connect with friends and other users to enhance your ratings. Besides, family and friends are authentic sources of traffic that will help you promote your video.